Generate Sales Leads – Tip #17

There are a few simple things you can do to turn your casual website visitors into solid sales leads. (This information is taken from the webinar I talked about in “Stop Wasting Marketing Money“.)

1. People buy on emotion, they don’t buy features. Instead of spouting off all of the features of your product, take a minute to explore what need your product will fill for your customers.
2. When you are creating the copy for your website or email campaign, present the need in the form of a problem and present the “pains” associated with the problem.
3. After you have presented the problem and all the negative ways it impacts their life, then you can present your product as the solution.
4. Last, sell the benefits. Just remember to do this from an emotional perspective, not as a list of features. Tell them how happy they will feel and how much better their life will be because of your product.

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